Born June 7, 1981 in Mumbai, Maharashtra, India. She comes from a well to do Hindu family. She has a psychology degree and modeled before being cast in the hit movie Ishq Vishq. Her other hit movies 'Masti', 'Main Hoon Na' & 'Vivah' added to her popularity and stardom. Amrita Rao is also a Brand Ambassador for D'Damas Gold Jewellery, Parachute Hair Oil, and Miss Players Apparels.